Valve’s Viral Treasure Hunt

I often see the Games and Web industries as siblings. Roughly the same age, both emerged in the late 20th century to cause fundamental shifts in the entertainment and communication landscapes. They have an established and growing overlap that started out with geeky text based MUD (Multi User Dungeon) games in the late 70s that evolved into massive profit churning monsters like World of Warcraft. Similarly, even Facebook has morphed into a viable games platform, with the cutesy Farmville turning over $145 profits in 2009.

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