July 2010
4 posts
5 tags
Illuminatism: First Religion of the Information...
Are Conspiracy Theories Giving Birth to a New Religion? In the nine years since 9/11 conspiracy theories about the Illuminati have grown from fringe notions held by religiously inclined paranoiacs to mainstream beliefs championed by former governors and major celebrities. With unshakable beliefs and fanatical adherents, perhaps what we’re witnessing is not the unmasking of a grandiose...
2 tags
2 tags
Valve’s Viral Treasure Hunt
I often see the Games and Web industries as siblings. Roughly the same age, both emerged in the late 20th century to cause fundamental shifts in the entertainment and communication landscapes. They have an established and growing overlap that started out with geeky text based MUD (Multi User Dungeon) games in the late 70s that evolved into massive profit churning monsters like World of Warcraft....
3 tags
Samsung: A Case Study in Social Marketing
Many companies are still to stick a toe in the waters of Social Marketing, while others clumsily belly flop in without knowing what lies beneath the waves. Samsung on the other hand, perform aquatic acrobatics to the point of showing off.
First and foremost, Samsung have a thriving presence in the holy trinity of social media Facebook, Twitter and YouTube. Their twitter account is in many...